Our History

For over forty years, Primula SRL in the ceramics and building materials sector, with headquarters in Vezzano sul Crostolo (Reggio Emilia). We started out as a company specializing in the selection of high-quality floor and wall tiles, and over time, we have expanded our expertise and services to become a go-to resource for individuals, businesses, and professionals seeking reliable, durable, and technically sound materials.

What We Do

We work every day to provide precise, carefully selected solutions for renovations, new construction, and technical projects. Our main product lines include:

• Porcelain stoneware

• SPC Flooring

• Interior and Exterior Cladding

• Technical Materials for Installation and Maintenance

Each proposal is carefully selected, taking into account its aesthetic appeal, performance, long-term reliability, and compatibility with the customer's needs.

The brands we work with

We partner with manufacturers recognized for their quality, innovation, and consistent production. Our selection of brands is the result of years of experience and direct relationships with companies that guarantee certified materials of consistent quality over time: Alfalux, Atlas Concorde, Casalgrande Padana, Ceramica Valsecchia, Cooperativa Ceramica d'Imola, Elios, La Fabbrica, Marca Corona, Novabell, Refin, Savoia Ceramica, Supergres, and Tuscania.